HOW1E (pronounced Howie), born Bah Hao Yi, is a rising Malaysian singer-songwriter carving out a space in the R&B and Pop landscape. Blending smooth vocals with emotionally honest songwriting, his music reflects a deep sensitivity to love, growth, and human connection — grounded in real stories and a fresh creative perspective.

Rooted in R&B but never confined by genre, HOW1E’s sound pulls from pop, rock, and indie influences, evolving with every release. 

With a strong creative vision, genre fluidity, and a growing fanbase, HOW1E is building a modern, lifestyle-driven artist brand that’s as authentic as it is export-ready.